MORGAN RUNABOUT, No. 127.
Morgan and Co., Worcester Road, Malvern. – Four models are shown - two single-seaters and two sociables – also a chassis without body. The magneto is placed in front of the engine and driven by bevel wheels. The single-seaters are tiller steered, the throttle and gear levers being placed on the left-hand side of the body. The sociables are steered by wheels, which also carry the operating levers. The clutch, which is leather-to-metal, is operated by a pedal; a second pedal works one of the brakes. The second brake is brought into play by a hand lever. These machines made their appearance at last year's Show, and since that time have made a very high reputation in numerous trials, both for speed and reliability. The grey finish with dark lines gives a very attractive appearance. These runabouts are quite in the front rank of self-contained passenger motor cycles.
1911 Olympia Show - The Motor Cycle November 23rd, 1911. Page 1249