Brief History of the Marque: Standard
Tragatsch devotes almost half a page to this German-Swiss marque.
Early models had 250 & 350 JAP engines, soon switching to MAG of
350cc up to 998cc. In 1930 they introduced 198cc & 248cc ohv singles
of their own manufacture. Forks licenced from Brough were used from 1929,
and during the late 1930s they built small cars and some two-stroke
motorcycles.
The factory was owned by Wilhelm Gutbrod, who also owned another Swiss
factory, Zehnder. Although their machines were among the best available
between the wars, in the post-war era, after the death of Gutbrod, their
motorcycles did not fare well.
There was also a Standard marque in Germany from 1922 to 1924 which
built small two strokes.

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