1850 The firm was established in 1850 at Herstal (Liege) as an arms factory by Joseph Sarolé.
1892 In 1892 the production of bicycles commenced.
1892 Joseph died in 1894 and under the management of his sons the company
1927 From 1927 on the company made its own gearboxes and early in 1929
the factory was extended to some 6,000 m2. Nearly all components of the
bikes were made in-house now and the production capacity grew to 50 machines
per day. Later in 1929 a brand new state-of-the-art production facility
was commissioned which brought the production capacity to 75 machines per
In the early years of the century Saroleas were sold in Britain under the
Kerry brand. Both singles and V-twins were made and the firm supplied engines to a number of firms in several
countries. In turn, Saroléa used a number of British components such
gearboxes and AMAC carburettors.
In the 20s the firm got successfully involved with long distance runs,
reliability trials and hill climbs.
From 1927 on the company made its own gearboxes and early in 1929 the factory
was extended to some 6,000 m2.