At the age of 12 Bruno Rossati began working eleven hour days.
"Now, approaching 91, I find myself reminiscing about my youth, still riding my motorcycle every day.
Letter re Ladetto
Ivry
Cie Générale d'Électricité
Pierre Azaria founded Compagnie Générale d'Electricité (CGE) in 1898. The company absorbed a competitor in 1900 and established a new factory in Ivry-sur-Seine, becoming the first firm in France to manufacture incandescent light bulbs.
In 1905 they began building engines and tricars of 5 and 6 hp at their Ateliers d'Ivry workshops. Light cars and commercial vehicles were also produced, and these were the majority of the output which continued until 1913 or 1914.
A London subsidiary was established in 1906 named Ivry Car & Motor Works, and the machines were presented at the Stanley Show in late 1906.
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