At the age of 12 Bruno Rossati began working eleven hour days.
"Now, approaching 91, I find myself reminiscing about my youth, still riding my motorcycle every day.
Letter re Ladetto
Coventry Motor Mart of 86 London Road, Coventry
Conventional in outline, the lightweight machines would have been made for the Motor Mart by one of the many motorcycle manufacturers in the area. They would then have been sold with the CMM transfer on the tanks.
The firm remained in business well into the 1960s at which time they sold BSA motorcycles.
Source: Graces Guide
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