The New Hudson Cycle Co., Ltd. Birmingham.
A decided novelty will be shown on this stand in light weight machines with 2 H.P. free engine and 3-speed gear, catalogued at 45 guineas. The makers claim for this machine that it is a light-weight with all the efficiency of the heavy-weight, and that it is capable of going anywhere under any conditions.
The intention is to make this the model de Luxe of light-weights, therefore the very highest quality fitments will be employed - Brooks best saddle, Dunlop non-skid tyres, together with the most luxurious finish and equipment possible. The same machine will also be catalogued without 3-speed gear and free engine at 35 guineas. A third machine will be shown of the New Hudson 3 1/2 H.P., possessing all the same high-class fitments and finish, and retailing at 48 guineas.
Excerpt from Reports on sports machines of 1926 (published in 1949 by Motor Sport Magazine)
In 1930, the Ixion name re-surfaced when New Hudson failed to sell a large batch of 249cc sv models that had been produced to capitalize on public interest. The BSA Round Tank had been so successful that there were, by 1929, too many others on the market, many of which lacked the staying-power of the BSA.
By changing the name to Ixion, New Hudson were able to slash the price of the motorcycles in order to clear stocks.
The company also used the name for engines sold to other firms, both at home and abroad, including Rex of Halmstad
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