Tue Apr 25 2006
triaqua
charter.net
Benelli in USA
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Update on the status of Benelli in the USA. The AMA Superbike races
were held at the beautiful Barber Motorsports Racetrack and Museum grounds
in Birmingham, Alabama this past weekend. One of the vendor boothes was
Benelli. Or more accurately stated, Moto Point, Inc. of Stahlstown, PA
manned by Joseph DiStefano. His company specializes in Benelli upgrades.
He is currently putting together a network of USA dealers to sell and service
the Benelli line. Present were two of his partners and two current Benelli
models, the Cafe Racer and the TNT Tornado. They created a lot of excitement
at the race. Hopefully Joseph can make this happen for us Benelli fans.
He can be reached at 724.593.6208, fax 724.593.6216, cell 412.298.6734.
Web is www.motopoint.com
Birmingham
Hi Y'all,
A statement was made in a recent post (
on the Moto-Guzzi Mailing List ) to the effect that the worst thing
a mfg. can do is to fail to meet demand. I had personal experience with
that very concept.
In the early '70s I was a road rep. for a sub distributor of Benelli
motorcycles. My employer had bought the rights to distribute the bikes
in the Mid Atlantic states from Cosmopolitan Motors, the North American
importer. The previous rep. had gone on a binge, crashed & abandoned
his company car, and dropped out of sight for 2 weeks. I was hired &
walked in to find a warehouse full of minibikes with a few 650 twins, 250
4stroke singles, 250 2stroke twins, & smaller "enduro" types thrown
in.
There was a whole generation of baby-boomers coming of bike buying age,
and there was an Arab oil embargo that limited gas supply & pushed
up the price. ANYTHING with 2 wheels, (presumed to give good gas mileage),
would sell. I was opening dealers left&right. Around 10K bought you
a slew of minibikes, 6 "big" bikes, a parts package, & a big lighted
sign. My "big" bikes were quickly gone, I was told to keep opening dealers
with minibike packages and the promise of new 4 cylinder & 6 cylinder
bikes to come. A lone 6 cyl was sent from Italy & shown all over the
country, I rode it in a parking lot at Daytona, it WAS impressive! Talk
about demand!!! The phone rang off the hook.
But then the weeks went by, all the sub distributors were screaming
at Cosmo for bikes. Cosmo kept talking about "delays at the factory". The
best they could do was "find" a load of 650s that had been destined for
South America, when I got my 8, I went to the warehouse, opened each crate
& installed DOT legal lights & reflectors myself, just to have
a real motorcycle to ship to my dealers.
The sub distributors got so frustrated (and doubtful of Cosmo) that
a meeting was called. I flew to Houston to represent my employer, a vote
was taken and money put up to send our own person to the factory to find
out the facts. When he returned, what he had to say blew us away.
They were on STRIKE!!! Nothing was being produced. The workers were just
sitting in the sun outside the factory. It was pitiful, the greatest demand
the world had ever seen, a chance to really penetrate the American market,
and they blew it squabbling over a few lira.
Meanwhile, most of the dealers I had opened were ordinary folks who
had scraped their bucks together to open a little shop & be self-employed.
I sat across kitchen tables of more than a few & listened to their
dreams for their new business. I could see what was going to happen, &
it sickened me. I wrote them all a letter, giving as much of a warning
as I could get by my employer, & resigned.
Benelli is history now, & Guzzi soldiers on, there are a lot more
early 70s Ambos & Eldos than any Benellis to be found, so Guzzi must
have done a little better job back then. I personally support anything
Guzzi has to do to fill the existing demand, and create new demand, while
maintaining the special Guzzi mystique.
Ron Komoroski, MGNOC Rep. for Va. Ron.G.Komoroski at mcdermott
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